Bluesky now lets you put dedicated links beneath your profile bio, giving a newsletter, portfolio or personal website a more obvious place to live. For anyone using the social network to introduce their work, the useful change is a shorter route from a post someone likes to the thing you actually make.
The Profile Links announcement explains that you can add destinations directly, without sending visitors through an intermediate link-in-bio page. Open Edit Profile, find Links, add a URL and optionally give it a custom title. You can drag links into your preferred order. On mobile, a visitor can press and hold a link to preview its full URL.
That makes the first link worth choosing deliberately. If you want readers, lead with the newsletter. If you're looking for commissions, lead with a portfolio that shows your work and explains how to get in touch. Those are different jobs, and a visitor shouldn't have to guess which one you want them to do.
Support links aren't a new payment system
Patreon and Ko-fi destinations receive prominent green buttons. They still take visitors to your existing payment pages; the feature doesn't turn Bluesky into the place handling those payments. The company also describes cross-app memberships as something it's exploring, rather than something you can set up through these links now.
For your own profile, write labels around the destination: “Read my newsletter,” “Browse my portfolio” or “Support my work.” A label such as “More” asks a stranger to spend a click finding out what you meant. A clear title is especially useful when the address itself is a long or unfamiliar URL.
I'd also favor a stable landing page over a temporary campaign link. You can explain a particular launch in a post, while your profile keeps pointing somewhere useful after that launch ends. Before saving, open each destination as a visitor and check that it doesn't depend on your own signed-in account.
Some accounts can't edit these links
The v1.136.0 release notes include the profile-link feature and its age-restriction change. The linked editing restriction says age-restricted accounts, including those in Safe mode, can't add or edit profile links, though they can still see links on other profiles. A missing Links section therefore isn't necessarily a problem with the address you're trying to add.
Start with the destination you'd most like a new visitor to find, give it a plain label, then test the route on your phone. Add other links only when they answer a different, useful question about your work.